Why The Classic Levi’s 501 Jeans Are Still Popular

During the late 1960s, they became common among members of the youth movements, like the Summer of Love and the anti-Vietnam War protests. On the big screen, the 501s appeared on Marlon Brando in The Wild One (1953), Marilyn Monroe in The Misfits (1961), Chloë Sevigny and Rosario Dawson in Kids (1995), and Heath Ledger in Brokeback Mountain (2005). They were also the jeans that Steve Jobs wore to introduce the first-ever Apple computer in the ’80s, which, according to Panek, had inside buttons for Jobs to sport the style with suspenders, much like the original waist overalls.